Online Marketing Workshops
We have been doing Online Marketing for a long time now and we have learnt alot! We have learnt the right types of marketing and strategies that work for businesses and more importantly the wrong things that dont work for businesses!
What we have found throughout this time is that it all gets a bit overwhelming when delving into this new market for businesses, so we have put together a range of excellent workshops that help you get an understanding of what it is ‘Online Marketing’ is all about.
All our workshops are tailored specifically to your business, and conducted on your premises in your time, when you want and in a language you understand.
Our Online Marketing Workshops
Getting Found Online – Introduction Defining Outcomes & Measuring Success
In this introductory session, we will work with your business to workshop ideas in regards to intended outcomes from online marketing, how we will measure success and what your business can expect from implementing an online marketing strategy.
A number of topics are covered in this session that will help everyone in the session get a better understanding of Online Marketing, these topics include;
- What is Online Marketing?
- How a Search Engine Works
- SEO, SEM, SERP, Se-What??
- It’s not just about search engines
- How To Measure Success
- One Size Doesn’t Fit All..
This session is an informal type session and is treated as a brainstorming and ideas workshop with input and feedback from all participants.
SEO & Measuring Success
This training session looks into the technical aspects of Online Marketing, with a focus your businessess current website.
This hands on training session will teach participants on how to research the correct keywords. Implement keywords into a website, how to implement measurement tools and create benchmarks as to give the ability to measure success in the future.
Area’s that are covered in this training session are;
- Understanding SEO
- SEO Audit
- Keyword Research
- On Page Optimisation (One Website)
- Off Page Optimisation
- Measurement Tools
On completion of this workshop, participants will understand the basic factors of SEO, understanding keyword research, how to implement keywords into a website, external ranking factors and how to measure results – this workshop is intended for participants who have basic HTML knowledge
Online Marketing Consulting
We also offer one on one consulting sessions with your business, this can be tailored to any area of online marketing. Our consultants will research your business, your areas of interest and work with you on achieving your desired results in your business.