I use Facebook, my wife uses Facebook, my Dad (who is in his late 60′s) uses Facebook, heck even one of my friends’ dog uses Facebook, so I was shocked when I was talking with a business owner the other day when they said to me ‘.. oh Facebook is great, but my customers aren’t using it..’ – I was gobsmacked, in fact I wish I had this following Infographic (thanks to Socialite Media) to show him that his customers are on Facebook.
Think about the below stats;
- Of 16.4 million of our Active Population, 10.8 million are on Facebook – thats more than 60% of Australian’s on Facebook
- 75% use it every single day, 53% use it several times a day and use it consistently from when they wake up, through to when they go to bed
What really got me excited about this infographic is how Facebook compares to TV consumption, its pretty much on par, with only a 1-2% difference, but why is this exciting?
From an advertising point of view if you wanted to get your business advertised on a medium such as television, you needed huge pockets, commitments to long campaigns and then had to decide on when you thought your customers may be sitting in front of the TV, and even then you couldn’t track how effective the campaign was.
Facebook is changing things for advertisers, not only are your customers engaging in Facebook all day, every day – they are doing it more than they are watching TV, and they are using it to keep up to date with things, so the opportunity to advertise your business to the right audience at the right time is much, much easier than ever before, not to mention a heck of a lot cheaper.
So to those business owners who think that their customers are not on Facebook need to think again.. they are, and they are looking for your business all day, every day.