What is search engine optimisation (SEO) ?
Rather than us tell you what it is, here is an excellent explanation straight from the biggest search engine in the world.
How can we help?
We have been doing this a long time now and we understand how search engines work, we know the best techniques and tools avaialble to ensure that your site is well optimised for the right keywords targeting the right demographics.
Our process is simple
- Keyword Research
- Set Benchmarks
- Website Audit & Implementation
- On Page Optimisation
- Off Page Optimisation
- Content Creation
- Track, Measure Repeat
We have refined this process over the years to get consistent, positive results.. let us explain each of the processes in a little more detail;
Keyword Research
Finding the correct keywords to target in an SEO campaign is the most important factor and needs to be the foundation of all search marketing.
Our process is to work closely with you to help you find the most effective high performing keywords for your market; what this means is we help you choose keywords that bring you customers that are looking for what you offer, we don’t just bring you website visits.
Set Benchmarks
It is important to ensure that any efforts put into marketing need to be measured. At the start of our SEO campaigns we set some benchmarks so we can determine where you rank now, and where we would like you to rank in the future.
We do this so that we can see if we are getting tracking with certain keywords, and if we aren’t or we find they aren’t the right ones, we revisit and modify the strategy to suit.
Website Audit
You may already have an online presence, however it’s unlikely set up correctly for SEO. We review your current website and identify areas of improvement and changes that may need to be made to get the best from any SEO strategy.
On Page Optimisation
This is where we play around with the actual code of your website, ensuring the correct structure is in place, the right tags are coded in and the website can be interpreted by the ‘spiders’ correctly.
Off Page Optimisation
The search ‘spiders’ need to know where your site is and that it’s relevant to someone’s search, so at this part fo the process we build links and structure all the external content to point back correctly to your website.
Content Creation
You may have heard the saying ‘Content is king’, well – we agree! We work with you during this process to help you put in place an ongoing content strategy for your brand with a focus on SEO and having your content found and shared across the internet.
Track, Measure, Repeat
SEO isn’t a one time strategy, it’s on going.. so what we do is consistently track the campaign, measure it against the benchmarks we set and then repeat the process making improvements along the way.
We love SEO and we enjoy watching brands grow and flourish from an effective campaign… if you want to be one of those companies, why not get in touch with us?
