In the last 4 years, the web has gone from 100 million websites to 250 million. (Source: Netcraft, Dec 2010) & 82.6% of internet users use search engines every time they use the internet. (Source: eMarketer, July 2011)
What is Search Marketing?
Search Marketing (or SEM or Search Engine Marketing) is the process of optimising your website’s online presence to increase the number of visitors, potential leads and increased online sales. Mainly it involves increasing the site’s visibility on Search Engine results pages (SERPS) through either Search Engine Optimisation or Pay Per Click Advertising.
How Do We Approach Search Engine Marketing?
There are five key steps to our search marketing process. We are confident that by following these steps, you will receive the best results for your search campaign and in return see the greatest possible ROI.
Search Marketing Strategy
This is the first and most important stage of any search campaign. Money put into an online search campaign which is not targeted effectively, may well prove a wasted investment. We will establish from your key customers, the most effective key phrases they will be typing in to find your products, and choose the best search split for your business (PPC & SEO).
Search Advertising Management (Pay Per Click – PPC)
Paid search provides instant results and is usually the best way to kick off a search marketing campaign, as it enables us to determine the most effective keyphrases, advert wording and landing page structure in order to maximise ROI. We will heavily analyse all activity and use this to help us develop a solid foundation for all further Search Marketing work. We are Google Certified experts and will be looking to convert each click to a sale or lead (depending on your requirements).
Organic Search Marketing (Search Engine Optimisation – SEO)
Organic/natural search is the most widely used and trusted for users, with over 80% of clicks going through this medium (as opposed to PPC). It’s incredibly important in the long term to gain market share and achieve the best ROI. We can get your website on the first page of search results for the phrases we know will lead to more business.
Lead Generation & Landing Pages
Many companies are only interested in getting people to your website. We understand that the page on which your users land, is only the first step. If the user then cannot find what they’re after, they’ll soon return to Google and go to a competitors site. Through planning and analytics research we’ll constantly improve the structure and performance of the pages your clients land on, to ensure we convert them from a visitor to a customer.
Analysis and ROI
Analytics are key to any campaign. We offer technology that allows you to see real traffic and search data in real time, so you can see results as they happen. This will then need to be implemented on an ongoing basis to ensure your campaigns return the best results possible. We can manage and run this for you, with weekly calls and monthly meetings to make changes and recommendations to improve your search marketing campaigns overall performance.