Online marketing, also known as digital marketing, web marketing, internet marketing, search marketing or e-marketing, is referred to as the marketing of services and products over the Internet.
It is also the utilization of all digital technologies to deliver a message, promotion, branding or marketing campaign to a target market, so not just via a computer but now mobile phones, tablet computers and television sets.
Will Online Marketing Suit Your Business?
There is rarely a ‘one size fits all’ approach to online marketing as a businesses needs may be different from the next, your business may communicate with your target market via different channels such as email marketing or sms messages, whereas another business may use social media and search marketing to communicate with their market.
It is important to investigate and determine the ideal market that you want to get your message or action across to, then use the best tools to get that message to those people.
That’s where we can help, our consultants will look at your intended outcomes, your ideal communication channels and help you put together a strategy that you will be able to track, measure and change as needed – this is one of the great advantages of Online marketing against traditional marketing.
Some of the online marketing methods we specialise in are;
- Search Engine Marketing (SEO – PPC – Strategy)
- Social Media Marketing (Strategies)
- Online Video Marketing
- E-mail Marketing Campaigns
- Mobile Media Campaigns (SMS & Mobile Apps)
- Referral and Affiliate Marketing
- Online Media Buying & Display Advertising
- Content Network Marketing
We are always keeping on top of the industry, and as market leaders we use the latest technologies ans strategies to ensure your business is ahead of the competition.
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Or chat with us (03) 9917 2017