Did you know ..
- Over 4 billion videos are viewed a day
- Over 800 million unique users visit YouTube each month
- Over 3 billion hours of video are watched each month on YouTube
In 2011, YouTube had more than 1 trillion views or almost 140 views for every person on Earth
On Social Media..
- 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute
- 100 million people take a social action on YouTube (likes, shares, comments, etc) every week
- There are more than 500 tweets per minute containing a YouTube link
- More than 50% of videos on YouTube have been rated or include comments from the community
- Millions of videos are favorited every day
Pretty amazing isn’t it.. ?
How can you take advantage of these stats?
It’s never been easier than before to create video and upload them to the Internet, most people own a smartphone with video capabilities and thats all you need to get started.
The key to marketing your brand or business via video is to ensure that you dont confuse video marketing with video advertising.
The reason there are such huge statistics around video is because video is an engaging platform where people are either entertained or educated.
When we work with a brand, we look at a number of things to ensure that you get the most from your video strategy;
- Help you determine the correct message your customers want
- Look at ways of ensuring your video is ‘share worthy’
- Integrate your videos into sharing platforms (facebook, twitter etc..)
- Teach you how to record, edit and upload videos
- Optimise your video page so it gets found, watched and actioned
- Look at ways you can turn your video viewers into customers.
It’s important that when you commit to marketing your business via online video that the approach is well thought out and outcome driven, we love video lots and we would love to help your business love it just as much as us, so let us know how we can help you.