The impact of social media on our lives has been like nothing else before it – Consider this, Facebook is only 8 years old, Twitter is now 6 years old and the latest Social media tool Pinterest the fastest growing social platform ever and it was only started a few years ago.
People have fully embraced social media and it’s now an integral part of our every day life with everyone using social media to chat with friends family and more importantly for us current and potential customers.
As business owners, never before have we been able to connect so personally with our customers, so often and so rapidly in such a cost effective way than we can with social media.
For consumers it is also a medium where customers can, and do, post reviews about you and your brand and whether you like it or not, the reviews are not always favourable.
Social media is a conversation.. at least it should be.
In the time of BSM (Before social media) marketing was primarily a one way conversation, you thought you knew what your customer wanted and you gave it to them.. rarely did you get a response or were able to engage fully with those customers.
Now that we have a tool that we can talk openly with our customers, our marketing message is two-way, with customers forming real time opinions of our brand or product, and including their friends and family in their decisions also.
They are called friends for a reason
Your customers aren’t involved in social media to be sold to, they choose to be a friend or follower of your brand because they truly feel a connection to it, so its important not to constantly sell to them or spout your brand every minute of the day.
Find out what they like, what they expect from you and how you can build a true relationship with them.
So what can we do for you?
Social Media is a public medium for the world to see, one wrong move and your business can go from being the best thing since sliced bread to becoming the most hated brand in the world.. and this can happen overnight.
As with everything we do, we employ a process to help you get the most from any social media endeavour a strategy is important, so this is what we do;
- Identify your key brand message
- What is it your customers want?
- How best to enagage with your customer
- How to grow your social media presence – more likes, more followers = more customers
- How do you convert friends and followers to customers?
We also understand that you know your brand better than we do, so we don’t just implement these tools for you, we guide and teach you to do it yourself via a variety of workshops – did you want our help?