Email marketing is often considered spam or junk email, however it still remains one of the most effective online marketing channels if it’s implemented correctly.
Think about it, email is one of those technologies that follows us everywhere, whether it be work or home or sitting on our smartphone in our pocket, it is one of the communication methods that is here to stay.
How do you do it right?
Unlike traditional direct marketing, email marketing gives us a lot more customisation, personalisation as well as automation, which gives us the ability to tailor campaigns with extreme granularity to ensure that the recipient is more likely to open and action an email.
We use a number of strategies to make sure your recipient is happy to receive the email and open it;
- Focus on making sure the right email goes to the right recipient
- Implementing strategies to ensure the email is opened
- Look at ways of increasing the amount of email recipients on your list
- How to turn your email recipient into a customer
It’s not easy making your email stand out from the rest of the junk emails that people get daily, but we know we are pretty good at it, so if you want to get email marketing working properly, why not drop us a line?